NEWS RELEASE
FOR IMMEDIATE RELEASE MARCH 2, 2004
WRITER TEACHES SECRETS OF THE TRADE
LONDON, ON – How effectively a person communicates with prospects and clients will determine whether a sale is made or a customer is lost. Managers understand the power of well-crafted correspondence and are taking steps to ensure staff meets the mark.
Since 1997, Susan Regier, owner of Vantage One Writing, has been providing professional writing for a wide range of diverse businesses from ad agency projects for national accounts to promotional material for local entrepreneurs. Writing copy for marketing letters, brochures, news releases, newsletters, Web sites, etc., Regier has helped her clients gain a competitive edge. And now she’s passing on her expertise to help others communicate effectively.
“After teaching new business start-ups effective communication and networking skills at the Small Business Centre for several years, I was approached by the president of a Markham-based company to put together a half-day workshop for his team of sales representatives. He was concerned about his company’s image after reviewing many of the sales letters and emails that were being sent out on a daily basis,” said Regier.
The workshop was a hit and now Regier has customized the components for local businesses, dependent upon their needs. Her workshop starts with a quick language review, which many participants are surprised to discover that they aren’t as proficient with the basics as they expected.
Participants learn techniques for writing with style and power and how to create effective sales letters. Plus, they learn how to use email efficiently and wisely, maximize their skills on telephone follow ups, and understand the power of networking. Each participant receives a comprehensive manual for future reference.
“Many companies realize the need for effective writing skills. Every letter can’t be contracted out – staff must create their own correspondence on a daily basis…so it’s imperative that it’s done professionally,” said Regier. “A poorly written letter sent out by the administration department can have severe repercussions on a business. One accounting firm lost a client because of the number of errors in a letter, which led the customer to wonder if errors were also being made in their accounts.”
Understanding the basics of business correspondence and knowing how to grab a reader’s attention can be the deciding point in gaining and/or retaining a customer. Effective communication is the key to success.